Martech unicorns: Why true marketing technologists are so desperately rare

Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect blend of marketing art and technological science is still far from being realized. "Today's marketing technologists cluster into 6 distinct archetypes, and they are not equivalent or interchangeable," the report from SapientNitro says. […]